Wed.Co Podcast

The White Stag - Personal Touch in a Digital Age: Balancing Tech and Tradition

Welcome to episode 24 of the Wed.Co Podcast. Today we are recording from the stunning Tall Trees Tallebudgera and we're joined by the Gentlemen from The White Stag. A dynamic company that started as a quaint mobile bar float and has since grown to offer comprehensive services to wedding venues.
In our conversation, Toga and Joel explore how White Stag meets the diverse needs of various wedding venues by providing support in areas like operations, coordination, and management. We talk about their business model which cleverly combines commission-based and fee-based services tailored to the specific requirements of each venue. Drew also delves into the importance of data in understanding market trends and optimizing venue performance.
Throughout the discussion, The White Stag emphasizes the challenges of the wedding industry, such as dealing with fluctuating inquiries and the necessity for swift responses. He highlights how building strong, trusting relationships with clients and vendors is essential for success.
Looking forward, Mick shares White Stag's commitment to maintaining a personal touch and collaborative approach even as they scale their operations. He also discusses their strategy for exceeding expectations and creating unforgettable wedding experiences that are customised for each couple.
Episode Takeaways
- Starting as a mobile bar, White Stag has expanded into a full-service partner for wedding venues.
- They prioritise venue and client needs, offering tailored support in operations, coordination, and management.
- Data is crucial for providing valuable insights and optimising venue performance.
- Quick responses to inquiries are vital for increasing conversion rates.
- Building trust and maintaining strong relationships with clients and vendors are key to their success.
- White Stag aims to create unique, memorable wedding experiences while scaling their business sustainably.
Chapters
00:00 Introduction and Background of White Stag
03:11 Supporting Wedding Venues and Collaborating with Vendors
06:00 No Two Wedding Venues are the Same
10:09 Measured Growth and Scalability
14:29 Prioritizing Quality and Personal Service
23:50 The Importance of Transparency and Conflict Resolution
27:55 Understanding the Structure of Venue Management
29:21 The Power of Data in the Wedding Industry
39:30 The Importance of Quick Response Times
41:47 Building Trust and Relationships in the Wedding Industry
45:31 How Venue Management Helps Venues Thrive
If this episode sparked inspiration, don't forget to hit that subscribe button, share it with friends or colleagues in the wedding industry, and consider leaving us a review. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast. Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings.
Toga + Joel xx

Theadore and Co - Ethical sourcing and sustainability: Theadore and Co's commitment

Welcome to Episode 23 of the Wed.Co Podcast. Today, we're recording from the absolutely stunning showroom of Theadore and Co on the Gold Coast and we get to chat to the lovely Co-Owner Sarah.
In this episode, we're excited to dive into the sparkling world of Theadore and Co, a jewellery brand that's redefining engagement rings with affordability and elegance. Specializing in lab-grown diamonds and Moissanite stones, Theadore and Co stands out for its commitment to ethical sourcing and sustainability, offering a chic alternative to conventional mining practices.
Theadore and Co isn't just about selling rings; it's about crafting unique, bespoke treasures. Their approach includes offering extensive customizations and thoughtful aftercare recommendations, such as regular cleaning and servicing every couple of years. Whether you're visiting their showrooms in person or opting for a virtual consultation, the experience is tailored to meet your needs.
Episode Takeaways
- Theadore and Co crafts affordable, beautifully designed engagement rings with ethically sourced lab-grown diamonds and Moissanite.- Their focus on sustainability provides a responsible alternative to large-scale mining.- Proper aftercare, including regular cleaning and servicing, is advised to maintain the sparkle and longevity of the rings.- Available through both physical showrooms in Gold Coast and Sydney, as well as via virtual consultations, Theadore and Co caters to a wide range of clients.- With plans to expand to the UK, Theadore and Co is set to widen their impact and reach in the jewellery industry.
Chapters
00:00 Introduction and Background of Theadore and Co05:51 Customizations and Bespoke Designs12:04 Showrooms and Virtual Consultations
If this episode sparked inspiration, don't forget to hit that subscribe button, share it with friends or colleagues in the wedding industry, and consider leaving us a review.
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast.
Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings.
Toga + Joel xx

Maleny Wedding Festival: Community over Competition. Standing together to overcome adversity

Welcome to Episode 22 of the Wed.Co Podcast. Today, we're coming to you from the stunning The Old Dairy Maleny.
In this episode, we are excited to have Marlene, a renowned wedding industry expert, as she shares her inspiring journey and the flourishing wedding scene in the Maleny area. Starting from managing venues to diving into marketing, tourism, and event planning, Marlene's path is a testament to dedication, innovation, and community spirit.
Marlene delves into the unique challenges and rewards of the wedding business. She talks about her passion for enhancing the wedding experience, the significance of community and collaboration among vendors, and her visionary goals for expanding the wedding scene across the entire Sunshine Coast.
Highlighting the Maleny Wedding Festival, Marlene discusses how this event has become a cornerstone for couples to discover perfect venues and vendors. She also touches on the importance of selecting the right vendors to maintain the ambiance of each venue and the necessity of continuous adaptation and improvement in the industry.
Looking forward, Marlene envisions more inclusive and expansive growth for the wedding industry in the region, emphasizing the importance of supporting each other to foster success and opportunities for all involved.
Episode Takeaways
- Marlene’s extensive experience underscores the importance of passion and innovation in the wedding industry.
- The Maleney Wedding Festival exemplifies the significant role of community-focused events in connecting couples with ideal vendors and venues.
- Community and collaboration are the bedrock of success in the wedding industry, as shared by Marlene.
- Challenges like maintaining venue integrity and managing guest behavior are part of the industry’s dynamic nature.
- Adapting business strategies to match seasonal demands and ensuring continuous growth and development are critical for sustainability in the wedding sector.
Chapters
00:00 Introduction and Background
06:00 Advocating for Wedding Tourism
25:21 The Importance of Purpose
31:53 Finding the Right Vendors for Each Venue
46:55 The Importance of Collaboration and Support
53:33 Conclusion and Call to Action
 
If this episode sparked inspiration, don't forget to hit that subscribe button, share it with friends or colleagues in the wedding industry, and consider leaving us a review. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast. Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast. Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings. Toga + Joel xx
 

Panorama Events Aus: The Growing Demand for Wedding Planners

Welcome to Episode 21 of the Wed.Co Podcast. Today, where we are coming to you from the stunning Tall Trees Tallebudgera.
In this episode, we're delighted to have Zoe from Panorama Events, who shares her enlightening journey as a wedding planner and the growth of her business. Starting from the basics, Zoe educates us on the distinctions between a venue coordinator and an independent planner, emphasizing the invaluable personal attention provided to couples.
Zoe's narrative is rich with insights into the evolving wedding planning industry, highlighting why many couples now prefer the expertise of professionals. She discusses the intricacies of managing weddings on private properties and the critical role of a dependable vendor list in orchestrating a successful event.
Venturing into the future, Zoe talks about her strategies for business expansion and the advantages of teamwork. She shares essential tips for effective wedding planning, including building strong relationships with venues and vendors and harnessing the power of Instagram for marketing.
Zoe also underscores the benefits of venue collaboration and its significant impact on the success of weddings. She advises couples to diligently research vendors and smartly allocate their budget. Reflecting on her personal experience as a bride, Zoe shares how it has profoundly shaped her professional outlook and empathy as a planner.
Episode Takeaways
Personalized attention from wedding planners ensures meticulous care of all wedding details, allowing couples to savor their special day.
The shift towards professional wedding planners highlights the need to alleviate wedding day stresses for couples.
Navigating the challenges of weddings on private properties often requires specialized planning skills.
A reliable list of vendors is essential for ensuring a smooth and successful wedding.
Business growth in wedding planning involves developing a strong team and enhancing marketing strategies.
Collaborations and partnerships with venues are potent marketing strategies for wedding planners.
Instagram remains a pivotal marketing tool for expanding visibility in the wedding industry.
Establishing solid relationships with venues and vendors is crucial for a successful wedding.
Meticulous vendor research and prudent budget allocation are indispensable for effective wedding planning.
Personal experiences as a bride can enrich a planner's empathy and understanding.
Chapters
00:00 - Introduction and Background09:46 - The Growing Demand for Wedding Planners27:51 - The Impact of Venue Collaboration on Weddings
 
If this episode sparked inspiration, don't forget to hit that subscribe button, share it with friends or colleagues in the wedding industry, and consider leaving us a review.
Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at @wed.copodcast and watch all your favourite wedding professionals on our YouTube channel @wed.copodcast.
Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings.
Toga + Joel xx

Kwila Lodge: Behind the Scenes at Kwila Lodge: Crafting Breathtaking Weddings

Welcome to Episode 20 of the Wed.Co Podcast. Today, we are coming to you from Kwila Lodge and talking to none other than Amanda, one of the owners here at Kwila.
In this episode, we're delighted to introduce Amanda from Kwila Lodge, who shares her inspiring journey in the world of wedding venues. From overcoming regulatory challenges to shaping the perfect wedding space, Amanda's tale is one of determination, innovation, and love for the craft.
Amanda's story is a testament to the intricate dance of balancing operational demands with creative vision. She opens up about the development approval process, the evolution of the venue, and the variety of lodging options Kwila Lodge offers. Her approach to choosing the ideal ceremony location, adhering to noise restrictions, and curfews, while still creating an unforgettable experience, is truly remarkable.
Diving into the essentials of wedding planning, Amanda highlights the significance of collaboration with wedding planners and stylists, and the comprehensive services provided by Kwila Lodge. She also touches upon the delightful food options and the skilled team that brings every wedding to life.
Looking forward, Amanda talks about the exciting Kwila Lodge Open Day and the Wedding Trail, opportunities for couples to experience the magic of the venue first-hand.
Episode Takeaways
Navigating the complexities of venue management requires a blend of persistence and creative problem-solving.
Offering a variety of lodging and ceremony options is key to catering to diverse couple preferences.
Effective collaboration with wedding planners and stylists enhances the overall wedding experience.
Maintaining a balance between celebration and regulations (noise restrictions, curfews) is crucial for a harmonious event.
Engaging events like Open Days and Wedding Trails are invaluable for connecting with potential clients.
Episode Highlights
00:00 | Introduction to the World of Kwila Lodge
01:14 | Unveiling the Story Behind Kwila Lodge
03:47 | Tackling the Development Approval Process
04:15 | Exploring the Diverse Lodging Options
05:43 | The Creative Vision of Kwila Lodge
07:10 | Recollecting the First Weddings at the Lodge
08:34 | Insights into Booking and Lodging Choices
09:31 | Selecting the Perfect Ceremony Location
12:42 | Managing Celebrations within Noise and Curfew Limits
18:01 | The Synergy of Services and Supplier Recommendations
19:48 | The Culinary Journey: Menus and Food Options
25:54 | Introducing the Heart of Kwila Lodge: The Team
29:05 | Audio and Sound System Dynamics
34:27 | Inviting You to Kwila Lodge Open Day
38:24 | The Alluring Kwila Lodge Wedding Trail
39:13 | Wrapping Up Our Enchanting Visit
If this episode resonates with you, we encourage you to subscribe, share with friends or colleagues in the wedding industry, and leave us a review. Your support helps us continue delivering insightful and inspiring content for both engaged couples and wedding professionals.
Stay in touch with us on Instagram at @wed.copodcast and catch all your favorite wedding professionals on our YouTube channel @wed.copodcast.
Find our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.
Join us for our next episode on the Wed.Co Podcast, where we dive deeper into the captivating world of weddings.
Toga + Joel xx

Pash & Dash: Elope in Style: Behind the Scenes with Passion Dash

Welcome to episode 19 of the Wed.Co Podcast, where we're coming to you live from The Old Dairy, Maleny.
 
In today's episode, we're excited to introduce the team behind Pash & Dash, pioneers in crafting intimate weddings and elopements. With a focus on simplicity, elegance, and personal touch, they've redefined what it means to say "I do" with their streamlined planning process and a diverse array of bespoke wedding packages.
The narrative of Pash and Dash is one of innovation, inclusivity, and intimacy. They walk us through the journey of adapting wedding experiences to suit the unique needs of every couple, whether it's an elopement, a second marriage, or a smaller gathering that prioritizes significant life goals over grandeur. Their approach to selecting breathtaking venues and collaborating with premium suppliers highlights their commitment to quality and unforgettable moments.
The team delves into the essence of their business - creating weddings that not only celebrate love but also echo the personal stories of the couples they serve. From the logistics of planning a wedding in a week to the joy of delivering organic and memorable experiences, they share insights into the challenges and triumphs of operating in the ever-evolving wedding industry.
Looking forward, Pash and Dash share their vision for expansion and innovation, touching on the role of feedback in shaping their services, the impact of social media on their reach, and the ongoing quest to stay relevant amidst competition and changing market dynamics.
Episode Takeaways
Pash & Dash exemplifies the beauty of tailor-made elopements and small gatherings, emphasising the importance of customisation and quality.
Their efficient planning process and diverse clientele showcase a modern approach to wedding planning, catering to a range of needs and preferences.
The selection of unique venues and the collaboration with local suppliers underline their dedication to creating special and memorable wedding experiences.
Continuous improvement and adaptation to industry trends are crucial for success in the wedding business, as evidenced by Pash and Dash's focus on feedback and innovation.
The challenges of the wedding industry, including navigating through the pandemic and exploring international expansion, highlight the resilience and flexibility of Pash & Dash.
Chapters
00:00 Introduction and Background01:07 Evolution of Pash & Dash03:14 Definition of Elopement04:08 Photography and Videography Timelines04:57 Client Demographics06:47 Epic Venues and Locations09:07 Vendor Selection and Team Structure11:28 Booking and Planning Process12:19 Benefits of Choosing Pash and Dash13:35 Guest Limits and Customization16:18 Venue Selection and Prerequisites20:56 Vendor Selection Criteria22:25 Collaboration with Other Vendors23:53 Surprises and Unique Experiences24:22 The Shift in the Wedding Industry25:15 The Need to Evolve and Stay Relevant26:12 The Importance of Feedback and Continuous Improvement27:10 The Impact of New Talent and Competition28:08 Expanding to New Locations29:05 Pricing and Packages30:05 The Role of Marketing and Social Media31:46 The Growth of Passion Dash33:34 The Importance of Social Media in the Wedding Industry35:25 Challenges in the Wedding Industry36:24 The Impact of COVID-19 on the Wedding Industry38:45 Potential Expansion Outside of Australia39:44 Customization and Planning Options43:00 The Story Behind Pash & Dash43:59 Helping Couples Decide Between Elopements and Traditional Weddings

Mitch Birchall Studios: Exceptional Service and entering the Luxury Wedding Market

Welcome to episode 18 of the Wed.Co Podcast, where we're coming to you live from The Old Dairy, Maleny.
Today, we're honored to host Mitch, the visionary behind Mitch Birchall Studios, as he takes us on a profound journey through his experiences in the wedding industry. Beginning with a focus on filmmaking, Mitch's narrative unfolds into the expansive realm of offering both photo and film services, a testament to his adaptability and creativity.
Mitch delves into his distinctive filmmaking style, a heartfelt ode to capturing the unique love stories of couples, enveloping their moments in an aura of intensity and romance. He opens up about the obstacles faced along the way, especially the technicalities of managing audio in wedding films and the undying emphasis on professionalism in every aspect of his work.
As our conversation progresses, Mitch shares the evolution of his services to encompass both photography and cinematography, touching upon the challenges and the enriching experience of diving into cultural weddings and exploring the luxury market. His journey is a masterclass in balancing specialization with the demands of a diverse clientele.
Mitch, in a candid exchange, lays bare the strategies that have shaped his marketing approach, the intricacies of client interaction, and the art of managing a wedding day's timeline. From the shift in lead generation platforms to the personal touch that transforms client communications, Mitch's insights are a goldmine for professionals and enthusiasts alike.
He emphasizes the significance of authenticity and presence, advocating for a deliberate and heartfelt engagement with each wedding, capturing those intimate moments that define a couple's special day. Mitch concludes with a powerful reminder of the essence of staying true to one's creative vision, crafting timeless wedding films that resonate across the ages.
**Episode Takeaways**
- The integration of photography and filmmaking services is increasingly vital in the wedding industry landscape.
- Crafting films with an intense and romantic narrative captures the essence of a couple's journey.
- Navigating the technical challenge of ensuring high-quality audio in wedding films requires a commitment to professional excellence.
- The emerging luxury market and the richness of cultural weddings offer unique opportunities for creative expression and business growth.
- Effective marketing and personalized client communication are cornerstone strategies for building memorable client experiences.
- Automation in client interactions streamlines the operational aspect, allowing for a focus on creativity and personalization.
- Remaining faithful to one's artistic style is crucial in creating wedding films that are timeless and authentically reflect each couple's story.
Chapters
00:00 Introduction and Background
01:17 Starting Mitch Birchalll Studios
05:29 Filmmaking Style 07:18 Evolution of Filmmaking Style
09:06 Preference for Film over Photos
10:43 Challenges of Audio in Wedding Filmmaking
12:26 Importance of Professionalism in Wedding Videography
14:21 The Shift towards Offering Both Photo and Film
19:59 Shift towards Editorial Style and Luxury Market
23:34 The Challenges of Specializing in One Discipline
27:19 Cultural Weddings and the Luxury Market
28:36 Marketing Strategies
29:06 Marketing Strategies: From Facebook to Instagram
30:01 Shift in Lead Generation
30:56 Prioritizing Social Media and Venue Directories
31:23 Personalization in Client Delivery
32:50 Effort and Response Customization
34:16 Automating Client Communication
35:10 Personalizing Email Templates
36:06 Competition and Effort in the Wedding Industry
37:31 Managing the Wedding Day Timeline
38:00 Bride and Groom Preparation Time
39:20 Sacrifices and Adjustments in Wedding Timings
41:08 Adapting to Changing Wedding Traditions
43:00 Trends in the Wedding Industry
44:53 Staying Timeless in Wedding Filmmaking
46:46 Destination Weddings and Travel
50:38 Exploring Different Gear and Equipment
53:32 Staying True to Your Style
56:21 Creating Effortless and Memorable Wedding Experiences
If this episode sparked inspiration, don't forget to hit that subscribe button, share it with friends or colleagues in the wedding industry, and consider leaving us a review. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast.
Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings.
Toga + Joel xx

Evayln Parsons Weddings: Perfecting the Bridal Look: Trials, Trust, and Trends with Evalyn Parsons

Welcome to Episode 17 of the Wed.Co Podcast. Today, we are coming to you from the stunning Old Dairy Maleny.
In this episode, we're thrilled to have Evalyn Parsons herself take us on a deep dive into the art of wedding hairstyling. Starting from the humble beginnings of her own business to developing it into a renowned salon, Evelyn's journey is a rich tapestry of passion, precision, and partnership with brides.
Evelyn eloquently shares her insights into the essential trials for brides, ensuring their hair is picture-perfect for the big day, and the importance of building a rapport based on trust. She unveils the vast array of hairstyles and accessories available to brides, including the transformative power of high-quality hair extensions.
The conversation sheds light on the significance of specialization in hairstyling, the dynamics of collaborating with other industry professionals, and the delicate balance between work and family life. Evalyn's personal anecdotes about achieving harmony as a parent, prioritizing health, and fostering a fulfilling life are especially touching.
Episode Takeaways
- Hair trials are crucial for brides to achieve their dream wedding look.
- The choice of hairstyle and accessories should echo the bride's personal style and the wedding theme.
- Opting for quality hair extensions can make a world of difference in the bride's appearance.
- Specializing in one aspect, like hairstyling, ensures excellence and satisfaction. - Balancing professional ambitions with personal life is key to a rewarding existence.
- Building a team aligned in values and fostering a supportive environment is foundational for business growth.
- Membership in professional associations, such as ABIA, offers networking opportunities and enhances credibility.
- Effective management of wedding day schedules and hairstyling challenges requires expertise and clear communication.
Episode Highlights
- **00:00** | Introduction to Evalyn Parsons and Her Styling Empire
- **01:19** | The Genesis of Evalyn's Wedding Hair Business
- **03:08** | The Transition from Freelancer to Salon Owner
- **04:00** | Overcoming the Hurdles of Business Expansion
- **05:00** | Evolving the Brand with a Team Approach
- **06:45** | Establishing the Salon in Moffat Beach
- **08:05** | Guiding Brides through Their Styling Journey
- **09:19** | The Critical Role of Hair Trials
- **10:12** | Matching Hairstyles with Bridal Expectations
- **12:25** | Navigating Hairstyle Choices and Accessory Selections
- **14:08** | The Magic of Hair Extensions
- **18:50** | Accessorizing with Tiaras and Beyond
- **20:18** | The Merits of Specializing in Wedding Hairstyling
- **22:39** | Emphasizing Quality in the Hair Department
- **25:00** | Branching into Education and Mentorship
- **26:22** | Mastering Work-Life Balance as a Parent
- **28:41** | Envisioning a Future of Satisfaction and Joy
- **29:34** | Team Building and Management Wisdom
- **33:14** | The Advantages of Professional Associations
- **38:20** | Tips for Time Management on the Wedding Day
- **49:06** | Solutions for Thin Hair and Windy Day Veils
- **57:11** | Parting Thoughts and How to Connect with Evelyn Parsons Weddings
If Evalyn's story and expert advice resonate with you, don't forget to subscribe, share this episode with peers in the wedding industry, and leave us a review. Your support enables us to continue bringing you valuable insights and stories from the heart of weddings.
Stay connected with us on Instagram @wed.copodcast and find all episodes featuring your favorite wedding professionals on our YouTube channel @wed.copodcast Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio under WedCo Podcast.
Tune in for our next episode of the Wed.Co Podcast, where we'll explore more fascinating aspects of the wedding world. Toga + Joel xx

Florals and Co: From Stems to Social Media: Staying Relevant in Digital Floristry

Welcome to Episode 16 of the Wed.Co Podcast. Today, we're coming to you from Kwila Lodge in the heart of the Gold Coast.
In this episode, we're thrilled to have Sarah from Florals & Co., a master in the art of floristry, as she narrates her captivating journey through the wedding and event industry. From her beginnings in Sydney to establishing her own successful venture, Sarah's story is one of passion, creativity, and resilience.
Sarah's journey is a blend of artistry and business acumen. She shares her experiences in building a robust team, balancing professional and personal life, and the nuances of managing a thriving floristry business. Her approach to sourcing local flowers, adapting to seasonal changes, and creating breathtaking arrangements for weddings and events is both inspiring and insightful.
Diving deep into client relationships and business strategies, Sarah highlights the importance of setting boundaries and scaling strategically for long-term success. Her adventures in expanding to international weddings and grappling with the logistics involved offer a rare glimpse into the complexities of the industry.
Looking ahead, Sarah expresses her aspirations in teaching and conducting workshops, while also addressing the challenges of staying motivated in the fast-paced digital era of social media. Her advice on avoiding underquoting and preventing burnout is invaluable for anyone in the creative industry.
Sarah concludes with invaluable tips for brides and grooms, emphasizing the significance of personalized interactions with vendors to create memorable wedding experiences.
Episode Takeaways
- Embracing creativity and business strategy is key to thriving in the wedding industry.- Building a supportive team and balancing work-life dynamics are essential for sustainability.- Adapting to seasonal changes and sourcing locally can elevate the uniqueness of wedding arrangements.- Navigating client relationships and business growth requires careful strategy and boundary setting.- Facing the challenges of digital engagement and maintaining motivation are crucial in today's social media landscape.
Episode Highlights
- **00:00** | Introduction to Sarah's Floristry World- **01:14** | The Leap into Wedding and Event Floristry- **03:09** | Cultivating a Supportive Team and Work-Life Balance- **04:30** | Learning the Art of Delegation- **05:07** | Strategic Business Decisions: Scaling and Adapting- **06:19** | Embracing Local Sourcing and Seasonal Challenges- **07:16** | Insights into Workspace Dynamics- **08:11** | Crafting Flower Perfection for Photography- **09:20** | Transitioning to Larger, More Lavish Weddings- **10:54** | Navigating the Intricacies of Destination Events- **12:17** | Future Aspirations: Workshops and Teaching- **15:38** | Overcoming Social Media Struggles- **23:49** | Tips for Avoiding Burnout and Underquoting- **25:11** | Personalizing Your Wedding: Advice for Couples
If this episode sparked inspiration, don't forget to hit that subscribe button, share it with friends or colleagues in the wedding industry, and consider leaving us a review. Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.
Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast.
Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.
Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings.
Toga + Joel xx

Marina Machado Cakes: Igniting your passion and being vulnerable, all in the name of art

Welcome to Episode 15 of the Wed.Co Podcast. Today we're coming to you from the stunning Kwila Lodge on the Gold Coast.
In this episode we are so excited to be joined by Marina Machado, artist over at Marina Machado Cakes. Join us as Marina shares her heartfelt journey from the corporate world of finance to the magical realm of cake creation.
With the warmth and familiarity of an old friend, Marina recounts her transition into the world of becoming and artist through her food and primarily Wedding Cakes. It's a story not just about career change, but about discovering one's true passion. She opens up about the inspirations that fuel her creativity and the exhilarating process of bringing a cake to life.
Marina's passion truly shines when she talks about the importance of crafting the perfect cake experience. She believes every cake should not only look stunning but also evoke a sense of joy and nostalgia. Her advice for fellow bakers is like a sweet whisper: infuse your cakes with love and authenticity, and they'll speak volumes.
We also delve into the challenges of balancing personal expression with the demands of running a cake business. Marina shares insights on navigating the evolving landscape of the cake-making industry and the importance of professionalism and proper training.
For those eager to taste Marina's creations, she offers a glimpse into her teaching endeavors and the joy of sharing her knowledge with others.
As we wrap up our conversation, Marina leaves us with a tantalizing promise of more sweet surprises to come.
You can connect with Marina on her Instagram at @MarinaMachadoCakes or visit her website at www.marinamachadocakes.com
**Episode Takeaways**
- Finding passion and happiness in your career is essential for personal fulfillment.- Cake making is not just a job; it's an art form that allows for self-expression and creativity.- Professionalism and proper training are crucial in the cake making industry.- Memorable cakes are about more than just looks; they should evoke emotion and delight the senses.
**Episode Highlights**
- **00:00** | Welcoming Marina: Her Journey and Love for Cake Making- **03:12** | The Sweet Transition: From Finance to Fondant- **07:45** | Crafting Cake Dreams: Marina's Vision- **11:20** | Drawing Inspiration from Everyday Delights- **13:56** | The Joy of Creating Artistic Cakes- **17:08** | Balancing Creativity and Business Demands- **20:30** | The Professional Evolution of Cake Making- **24:15** | Infusing Emotion into Cake Experiences- **28:02** | Sharing Knowledge and Teaching Others- **31:40** | Overcoming Challenges and Embracing Growth- **35:19** | Navigating the Sweet Success of Cake Making- **38:55** | Connecting Through Cakes: Marina's Promise- **39:32** | Parting Words from Marina
If you found value in this episode, hit that subscribe button, share with friends or colleagues in the wedding industry, and consider leaving us a review. Your support helps us continue delivering fantastic insights for both engaged couples and wedding professionals.
Stay updated on Instagram at @wed.copodcast and catch all your favorite wedding professionals on our YouTube channel @wed.copodcast.
Listen to us on major podcast platforms including Apple, Spotify, and IheartRadio, all under WedCo Podcast.
Join us next time on the Wed.Co Podcast, as we delve deeper into the enchanting and ever-evolving world of weddings.
Toga + Joel xx