Florals and Co: From Stems to Social Media: Staying Relevant in Digital Floristry

Welcome to Episode 16 of the Wed.Co Podcast. Today, we're coming to you from Kwila Lodge in the heart of the Gold Coast.

In this episode, we're thrilled to have Sarah from Florals & Co., a master in the art of floristry, as she narrates her captivating journey through the wedding and event industry. From her beginnings in Sydney to establishing her own successful venture, Sarah's story is one of passion, creativity, and resilience.

Sarah's journey is a blend of artistry and business acumen. She shares her experiences in building a robust team, balancing professional and personal life, and the nuances of managing a thriving floristry business. Her approach to sourcing local flowers, adapting to seasonal changes, and creating breathtaking arrangements for weddings and events is both inspiring and insightful.

Diving deep into client relationships and business strategies, Sarah highlights the importance of setting boundaries and scaling strategically for long-term success. Her adventures in expanding to international weddings and grappling with the logistics involved offer a rare glimpse into the complexities of the industry.

Looking ahead, Sarah expresses her aspirations in teaching and conducting workshops, while also addressing the challenges of staying motivated in the fast-paced digital era of social media. Her advice on avoiding underquoting and preventing burnout is invaluable for anyone in the creative industry.

Sarah concludes with invaluable tips for brides and grooms, emphasizing the significance of personalized interactions with vendors to create memorable wedding experiences.

Episode Takeaways

- Embracing creativity and business strategy is key to thriving in the wedding industry.
- Building a supportive team and balancing work-life dynamics are essential for sustainability.
- Adapting to seasonal changes and sourcing locally can elevate the uniqueness of wedding arrangements.
- Navigating client relationships and business growth requires careful strategy and boundary setting.
- Facing the challenges of digital engagement and maintaining motivation are crucial in today's social media landscape.

Episode Highlights

- **00:00** | Introduction to Sarah's Floristry World
- **01:14** | The Leap into Wedding and Event Floristry
- **03:09** | Cultivating a Supportive Team and Work-Life Balance
- **04:30** | Learning the Art of Delegation
- **05:07** | Strategic Business Decisions: Scaling and Adapting
- **06:19** | Embracing Local Sourcing and Seasonal Challenges
- **07:16** | Insights into Workspace Dynamics
- **08:11** | Crafting Flower Perfection for Photography
- **09:20** | Transitioning to Larger, More Lavish Weddings
- **10:54** | Navigating the Intricacies of Destination Events
- **12:17** | Future Aspirations: Workshops and Teaching
- **15:38** | Overcoming Social Media Struggles
- **23:49** | Tips for Avoiding Burnout and Underquoting
- **25:11** | Personalizing Your Wedding: Advice for Couples

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Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings.

Toga + Joel xx