MJ Vegan MUA: How a Vegan Makeup Artist on the Gold Coast Transformed Her Business for Greater Efficiency, Flexibility, and Growth

Welcome to Episode 80  of the Wed.Co Podcast. Today, Toga sits down with Mel from MJ Vegan MUA for a chat about her growth mindset and how everything changes in her Wedding Business.

In this episode, Mel shares her inspiring journey from starting her makeup business while working in real estate, to building a successful, sustainable brand that prioritizes efficiency, client experience, and personal values. She discusses the pivotal moments that shifted her business mindset, from embracing systems to rebranding her website, and managing her time as a busy single mom.

Key Topics:

• Mel’s early struggles balancing a growing wedding makeup business with family life
• The impact of COVID on her business and lessons learned
• Transitioning from scattered systems to streamlined workflows with Studio Ninja
• Rebranding her website to attract commercial and e-commerce clients
• Simplifying client communication and admin with automation
• The importance of leveraging system tools to save up to 30 hours per wedding
• Strategies for raising prices confidently through consistent booking
• Building a personal brand that reflects her fun, professional personality
• Expanding her team with an efficient hair stylist to handle larger bookings
• Recognizing the value of operating as a vegan-focused, niche provider
• The mindset shift from emergency mode to sustainable growth
• The importance of speed in business decisions and implementation
• Growth plans for 2026 and beyond, with a goal of more stability and less reliance on agencies
• Advice for fellow entrepreneurs: embracing systems, taking bold action quickly, and prioritizing time over everything

If you want to hear more from Mel you can get more info at ⁠https://www.mjvegan.com⁠ and on Instagram at ⁠https://www.instagram.com/mj.veganmua/⁠

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For all of your Wedding Photography / Videography needs head over to ⁠https://www.instagram.com/the_tognazzinis/⁠ or our website at ⁠https://thetognazzinis.com.au/⁠

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the 

mesmerising and ever-changing landscape of weddings.  

Toga