Team Dynamics and Freelancing in Floristry : Fontana Floral

Welcome to Episode 65 of the Wed.Co Podcast. Today, Toga sit’s down with Davina from Fontana Floral for a chat about branding and team building as a Florist. filmed at the stunning Coolibah Downs Private Estate

Summary

In this episode of the Wedco podcast, Toga interviews Davina from Fontana Floral, who shares her journey into the world of wedding floristry. Davina discusses her passion for flowers, the evolution of her brand from Akira Collective to Fontana, and the importance of managing client expectations and budgets in the wedding industry.

She also emphasizes the significance of branding and team dynamics in her business, as well as the challenges of time management on wedding days. The conversation provides valuable insights for brides, grooms, and wedding vendors alike.

In this conversation, the Toga and Davina delve into the intricacies of floral design within the wedding industry, discussing the stress and complexity involved in creating beautiful arrangements while managing client expectations. They explore the importance of collaboration with stylists, building a reliable freelance team, and the challenges faced by both florists and couples in the planning process.

Davina also share valuable advice for aspiring florists and couples seeking the right florist for their special day, emphasizing the significance of creativity, communication, and trust in the industry.

Takeaways

• Managing client expectations is crucial in wedding floristry.
• Budget constraints can limit creativity in floral design.
• Investing in branding is essential for business growth.
• Team dynamics play a vital role in executing wedding floristry.
• Time management is key on wedding days to ensure everything runs smoothly.
• Freelancers are invaluable in the floral industry for their expertise.
• The creative process in floristry is both labor-intensive and rewarding.
• Reflecting on past work helps florists appreciate their growth. It's a stressful job that requires passion and dedication.
• Every vendor plays a crucial role in the event's success.
• Communication with clients and vendors is key to managing expectations.
• Creativity often comes from the actual design process, not just planning.
• Building strong relationships with suppliers enhances creative opportunities.
• Freelancers need to understand the expectations and standards of the brand they represent.
• Collaboration with stylists can streamline the planning process and reduce stress.
• Experience and trust are vital in building a reliable freelance team.
• Aspiring florists should practice and connect with others in the industry.
• Couples should choose florists whose work resonates with their vision. 

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.  

Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast.  

Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.  

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the 

mesmerizing and ever-changing landscape of weddings.  

 

Toga xxx