Engaged Creative : "You can't do everything; having help is a must."

Welcome to Episode 47 of the Wed.Co Podcast. Today, Toga sits down with Sophie from Engaged Creative for a chat about Digital Marketing in the Wedding realm and how to stand out in a saturated market. Today's episode was filmed at Hazel, which is Audley Dance Halls sister venue.

In this episode of the Wed.Co Podcast, Toga speaks with Sophie, co-founder of Engaged Creative, a wedding marketing agency. They discuss the unique challenges and opportunities within the wedding industry, the importance of niche marketing, and the strategies Engaged Creative employs to help their clients succeed. Sophie shares insights on digital marketing, building a strong team, expanding into the US market, and maintaining client relationships.

The conversation also touches on current market challenges and the significance of staying relevant in the bridal industry. In this conversation, Sophie discusses the intricacies of marketing within the wedding industry, emphasizing the importance of strategic planning, collaboration, and understanding client needs. He shares insights on campaign creation, the significance of location in bridal shoots, and the evolving trends in wedding attire. Sophie also highlights the role of social media, particularly Instagram, in establishing a brand's presence and the necessity of a cohesive team to ensure consistent marketing efforts. The discussion wraps up with valuable advice for couples planning their weddings and the importance of enjoying the moment amidst the hustle of wedding preparations.

Takeaways

• Engaged Creative specializes in wedding marketing, focusing on B2B clients.
• Niche marketing in the wedding industry can lead to significant growth.
• Digital marketing strategies are essential for wedding professionals.
• Building a strong team is crucial for business success.
• Expanding into international markets can happen organically.
• Long-term client relationships are key to success in the wedding industry.
• Consistency in marketing is vital during economic uncertainty.
• Email marketing is still an effective tool for engagement.
• Understanding client needs helps tailor marketing strategies.
• Paid ads should be approached strategically for better results. Stripping back the budget during the silly season can be beneficial.
• Having a supportive team is essential for longevity in the industry.
• Successful marketing requires understanding the unique needs of clients.
• Campaign creation involves a lot of coordination and creativity.
• Location plays a crucial role in elevating bridal campaigns.
• Bridal boutiques in the US have a strong following compared to Australia.
• Consistency in marketing efforts builds trust with clients.
• Instagram and a good website are vital for wedding brands.
• Trends in wedding attire are constantly evolving and should be monitored.
• Enjoying the moment during the wedding is crucial for couples.

You can find out more about Sophie and Engaged Creative at - https://www.engagedcreative.com.au/ and https://www.instagram.com/engaged_creative

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Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerizing and ever-changing landscape of weddings.  

Toga xx